Monday, October 5, 2009

do good design: summary, second half of book

After reading the second half of the book I realize how much power designers have in changing the world. At one point they asked the reader to read a sentence and count the number of F's in the sentence, and I, like most people, did not count the right amount of letters because I looked over it too quickly. This makes me realize how quickly people look at logos, type, words, and design; and how the messages the designer can communicate with the observer are so important. Design can fool the eye of the observer and lie to them because people look over these small things in everyday life so quickly. I think it is important that designers use their powers for good, just as the book suggests. If the small advertisements, and good design people see everyday can influence future generations to create good, then I think it is worth it to spend some time on making the world a better place since we designers have so much power in our hands. I liked the idea about the shelf that can be turned into a coffin. At first I was not sure if it was a good idea, but after thinking about it, it has a lot of use and can benefit many people in the future. Today I can see elements of how designers incorporate good messages, like canvas and reusable bags are now sold in supermarkets. Hopefully in the future there will be more great design to make an impact on our world.

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